3 Idiots is continuing its dream run. Realistic, funny and with an accent on thinking out of the box, the film deserves all the moolah it’s making. At last count, the Indian box office collections stood at Rs 185 crore after tax. A box office record, making it an all-time blockbuster, even beating the likes of Ghajini, Gadar and Hum Aapke Hain Kaun.
While it’s hard to pin point reasons for its monumental success, some of the reasons for its fantastic opening include:
1. Aamir Khan’s marketing wizardry: In industry circles, he is being called ‘god’ and a marketing maverick. With good reason. The way he disguised himself and played tricks on the ‘aam junta’ and celebrities alike made many heads turn and filled so many column spaces in newspapers and sound bytes on TV channels.
2. The script is king and with a director like Rajkumar Hirani of Munnabhai fame, the story could relate to just about anyone, class and caste no bar. It was as much a multiplex film as it was a single screen film. As much a success in urban and rural areas.
3. The casting was apt. Everyone did their job well. From eccentric professor Boman Irani to the room boy to Sharman Joshi and R Madhavan to even Kareena Kapoor. Very few films have the best cast and crew. Sample this one. It had No 1 director Hirani; No 1 actor Aamir; No 1 actress Kareena and No 1 producer Vidhu Vinod Chopra.
4. Ladyluck is on Aamir’s side for the last two years. Sample Taare Zameen Par, Ghajini and now 3 Idiots. Everything he touches turns to gold. Midas touch!
