HSR Layout Residents Watch–May 2013

HSR Layout Residents Watch–April 2013 Edition

Read the latest issue of ‘HSR Layout Residents Watch’ magazine. It’s the most comprehensive guide to the neighbourhood.

In the April 2013 issue, we have a profile of the Jawed Habib hair and beauty salon in the sprawling neighbourhood. In addition, we have featured the president of the Salarpuria Apartments Owners Association and stories on why Nandini Cool Joint was shut down and how a portion of the area behind it has been encroached and the authorities are doing nothing about it.

In another development, we have an expose on how a grand mall coming up near Agara Lake in Jakkasandra is going to create a water crisis and traffic jams for the residents of Bellandur, Koramangala and HSR Layout. Not to mention, kill Bellandur Lake.

We also a triumphant story about Moumita getting her BESCOM name transferred without paying a bribe.

In our events roundup, we have a beauty parlour offering iPad makeovers, and several artists performing Live, including Satinder Sartaaj, Ambi Subramaniam & Lopamudra Mitra. We also have Mahesh Dattani and Crazy Mohan’s humourous plays to let you unwind after a long week.

 

Sichuan, the newest chinese restaurant in hsr layout

 

We are back with the latest issue of ‘HSR Layout Residents Watch’. Do read and review. This time around, we bring you the first promotional cover story since the magazine began. It’s on Sichuan, the newest Chinese restaurant in town.

We also have resident Moumita Bhattacharya sharing her personal success story on how she got her apartment registered without paying a bribe.

In our resident activist section, we bring to you Riyaz Ahmed, the dynamic secretary of Sector 5 Residents Welfare Association. And in our ‘Know your neighbour’ section, we have Jaya Nair, a life coach who uses counselling, hypnosis, reiki, tarot, astrology and even past life regression to heal you.

If you want to get published, buy Mind Blogs 1.0, a book co-authored by yours truly. In this issue, we have an extract from the book, so you can buy and even send us your writing. Who knows, it might get published in the book’s sequel.

In our events section, we list the upcoming live acts of Tiesto, Bhupinder Singh, Lucky Ali and more.

Happy reading!

HSR LAYOUT: Meet the young entrepreneurs in the neighbourhood

The February 2013 issue of HSR Layout Residents Watch is just out. If you can’t get a physical copy at HSR Club or at any of the commercial establishments, like department stores and coffeeshops (copies do get exhausted quite fast!), read it online.

In the latest issue, we are going mushy about young entrepreneurs aged 17 to 30 years, cutting across sectors. We also have a neighbourhood inventor who takes pride in building products for the bottom of the social pyramid even while getting the rest of us interested in his energy-saving devices.

In our resident activist section, we have PC Muniswamy Reddy, the proactive general secretary of Sector 1 Residents Welfare Association.

And as always, there is the happening events section that profiles the best and the brightest happenings in HSR Layout and in the rest of the city. After all, when Norah Jones is performing at another part of town, no one would want to stick to events happening in their own neighbourhood, would they?

Happy reading!

CLICK HERE TO READ RESIDENTS WATCH

HSR Layout Residents Watch: The New Year issue

Here goes the latest and third issue of HSR Layout Residents Watch. It carries an interview with the local MLA and proceedings of the meeting with the corporator.

In this issue, the residents of HSR Layout set the civic agenda for the MLA and corporator. In a candid interview, BNR Reddy, chairman, Federation of HSR Residents Welfare Associations asks the elected representatives to make review meetings part of their working style, without which nothing can be completely achieved.

MLA Satish Reddy speaks to us about his past achievements, his vision for the immediate future, pet projects and pastimes.

We also pick the best restaurants and shops this side of Outer Ring Road.

Have fun reading it!

CLICK HERE TO READ RESIDENTS WATCH

 

Residents Watch for HSR Layout launched in Bangalore

I have launched Residents Watch for HSR Layout. It’s a monthly neighbourhood guide for people living and doing business in the vicinity. Do read, subscribe and put it up as your status message on social networking sites. And if you are a potential advertiser, make sure you are there in the future issues.

You can read the latest and all the previous issues here…

CLICK HERE

 

Neighbourhood guides are the next best option for promoting your business!

Neighbourhood guides are the next best option. As cities grow and every neighbourhood becomes more self-sustaining, it’s important for residents to have a guide that keeps a tab on all the new and old things in their neighbourhood. It is precisely to meet this need and also better the neighbourhood that I have launched Residents Watch for HSR Layout.

It’s available in every nook and cranny of HSR Layout. If you are a resident who is out and about, you can lay your hands on it at banks, coffeeshops, department stores, restaurants, pubs, resident welfare associations, clubs, shops and libraries, among other places.

It is THE resourceful guide that every neighbour would want to possess. And it is THE monthly neighbourhood guide that every marketer worth his salt would want to use as a platform to advertise his wares. After all, HSR Layout is a melting pot of sorts. You have expats and NRIs as much as non-Kannadigas and Kannadigas. There are more middle and upper middle class people here than anywhere else. Not to mention, the upper class and the power class. Yes, it’s also a place where you will find bureaucrats, politicians, film stars, and other celebrities in equal measure.

Without further ado, ADVERTISE or read this handy guide. It’s available both offline and online. Happy reading!

CLICK HERE

HSR Layout residents guide

I am a resident of HSR Layout for the last eight years and counting. Which is one reason I have decided to launch my own magazine to help the residents and commercial establishments in and around this bustling neighbourhood.

The good news.

I am launching an all glossy, all-colour, monthly resident’s neighbourhood guide for HSR Layout. It’s going to be about 72 pages and will contain listings of all the establishments in the neighbourhood, aside from civic and promotional stories.

It’s going to be given free of cost at shops, restaurants, clubs, libraries and resident welfare associations. Which means, you will be reaching 10,000 readers in HSR Layout alone. And this is specific to HSR. If you run your publicity campaign that taps into this prime market (HSR Layout is considered one of the most posh neighbourhoods in Bangalore), nothing can be a better vehicle for publicity than this one.

This kind of magazine is also the first of its kind in Bangalore and India. What’s more, the advertising rates are quite economical, so everybody is able to advertise for as little as Rs 1250.

Through the magazine, we fight for civic issues and ensure that the retail and services industry, big and small, are able to afford advertising in the magazine and benefit from its exceptional depth and reach.

Also, it’s the brainchild of my father (HM Javali) who happens to be the Secretary General for the Federation of all Resident Associations in HSR Layout.

If you have a story idea (could be a neighbourhood achiever, celebrity, civic issue), mail me. Similarly, if you want to promote your business, mail me for the best rates: info@residentswatch.in

CEO BLOGS: The next best thing

CEOs have a lot to worry about, the least being the bottomline. Sometimes, surviving everyday troubles can take the life out of you. To make matters worse are nasty comments being made on you and your company both in the press and online. There has to be some way to not only emerge as a thought leader but also stem the misrepresentation. Importantly, it’s about creating a great working rapport with employees, investors, friends and potential recruits. And blogging is the way to go.

A CEO blog that carries illuminating, insightful and sometimes, entertaining information is more readable than something that is a mere press release. After all, nobody wants to worship anybody. They all want to know how to make the most of your blog post. And even if they don’t benefit monetarily, they should atleast be able to read a heartwarming, inspirational or entertaining story from the person heading the company. That’s the real ice breaker.

If you can call press releases as formal wear, CEO blogging is business casual. It’s a unique tool for CEOs to share their personal reflections, insights, news, musings and information, all dispensed in a direct and conversational style that invites discussion. It is a great platform where they can share their thoughts about the trends and issues they face, ask questions that genuinely bewilder them and, to varying degrees, talk about their personal life, hobbies and passions.
As an external recruiting tool, a CEO blog can be quite effective. After reading the blog, many like-minded companies and individuals might want to partner with the CEO.

Conventional wisdom suggests that you spend all of your time closing deals. But, the fact is that blogging will be the best idea and lead generator. The point isn’t to sign as many deals as possible; it’s to sign the right deals under the right terms. Developing a reputation as an industry leader will enable that.
Some examples of good CEO blogs include Bill Marriott (Executive Chairman, Marriott International), Richard Edelman (President & CEO, Edelman), Colin Byrne (CEO, Weber Shandwick EMEA, Mark Cuban (proprietor, Dallas Mavericks, Landmark Theatres & Magnolia Pictures), Ross Mayfield (Chairman & co-founder, SocialText) and Matt Blumberg (proprietor, Return Path), among others.

Somebody once said that we’re defined by the stories we tell ourselves. Indeed, in a world where others’ perception of you is a function of a Google query, you need to own your online presence, and CEO blogging is the way to go.

Welcome to CEO blogs. Welcome to business casual.

P.S: I specialise in generating content for CEO blogs. You can reach me here: zahid@writewing.in

Executive decision

My interactions with entrepreneurs, ceos and company founders lead me to two things.

Some are unsure of a lot of things and most defer decision making forever. Like the founder of a tech company who wanted to bring out a coffeetable book to commemorate his company’s silver jubilee. He sat on it for two months, even got a test piece written, but never arrived at a decision.

His employees who facilitated this interaction were frustrated over the constant dilly-dallying. She nailed it by saying, ‘Nobody wants to take a decision’.

Everybody is happy with the status quo until they are forced to take a call. Which is sad.

The moral of the story? When the decision is tough, make it easy by arriving at one. Someone’s got to take a decision. Why can’t it be you?

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