Shoot them dead with your look.
Remember a garment company called Viagra, that ‘stood up’ in the market with shirts for men. What’s in a name, you may ask.
Plenty, says Shekhar (320 who owns Jeans Sequence in Alankar Pearl Plaza on KG Road. “I’ve named the jeans ‘AK 47’ and ‘RDX’. Names like these connect with the masses. Muslims buy these jeans because they like the sound of the names. Hindus buy the jeans because they are fans of Shivarajkumar, hero of the film AK 47. I sell 25-30 pieces every day. Business has picked up well. These jeans are available in 40-50 different colours… no other company has such a wide range.”
The jeans costs anywhere between Rs 275 and Rs 495. Shekhar says that ‘AK 47’ jeans are also popular with women. He says the quality of the jeans is assured. “We get material from Arvind Mills. The jeans will definitely last for 2-3 years. The colour might fade after some time, but only slightly.”
